Small business or branding? Some think it is too much branding a small business.
And the other says that it is just a waste of your time and money. Ok, in this issue, what is my opinion?
I would like to say that do not listen to them because simply put, branding is one of the most important elements of whatever kind of business you have. It is large or small, retail or B2B, business branding is one of the keys to the success of your marketing efforts, no matter what type or size business you run.
Ok, I am here to show you what it means? What builds a strong brand identity for the business and also what can you do to build a similar one for you. Just keep reading on,
What is a brand?
Some people think the brand is just a logo or a well-placed advertisement. No, they are wrong, having just a unique logo or well-placed banner isn’t enough for your business. It is more than that.
Simply put, your brand is a customer’s overall understanding and thinking of your business. Although, I would like to mention here the quotation of the founder of Amazon, who says that, branding is what others say when you are not in the room.” Although, creating and implementing a clear business brand will help your business earn credibility, set customers’ expectations, make the purposes and values clear to the customers, help your business stand out from the competition, and more.
What is the goal of brand building?
Do you have a clear sense of why people pay a lot of attention and effort to branding? The main goal of brand building is to generate awareness about your business using some effective marketing and branding tools, like logo, business card, banner, flyer, brochure, leaflet, etc. branding is also known as the identity of the business. You would have better knowledge about it if you look, Seth Godin, a popular entrepreneur, and blogger, who gives a clear and longer definition about this,
“a brand is the set of expectations, memories, stories, and relationships that taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection, or spread the word, then no brand value exists for that consumer.”
This definition clarifies the goals of branding. building a unique brand sets you apart from competitors, giving customers a reason to choose your products or services unless others, branding also gives them a positive experience and also encourages customers to keep coming to you for products and services.
There are some special branding elements through which your brand is going to make shine to your business, that’s are-
Visual brand identity
Visual brand identity builds upon your logo, website, brand color palette, business cards through which a non-potential customer can realize who you are.
Brand voice is something that’s like your brand message or slogan. It may be your blogpost, mission statement, and website copy through which people can visualize you and get connected with your service and work.
Brand value is the belief that you, stand for, as a company. Sometimes you might have to make tough choices with your business, making the right decision becomes an effortless task to you. But having a core brand value will help you a lot in those situations by reminding you what is important to your business and the people you are serving.
When running you’re for years after years, your brand has built a strong personality, culture, and customer service philosophy. These act as your strong brand personality.
How to brand your business?
Ok, you are here to know how you can build a strong brand identity for your business. If you are starting a new business, then you will be shaping your brand from the bottom up. I am showing here some strong and valuable points about branding a business that will shed light on you even if you are a solopreneur.
Get a unique logo for your business
The logo is an essential branding element for any business. The logo is what people will find and define you that you are different from others. That way, you should build a unique one for you from the very start of your business. Be sure that your business type and services have a reflection on your logo design.
Keep showing yourself
Better branding comes upon by better advertisement of your business. You have to make visible yourself as much as possible by showing yourself to your audience. In this way, you can tell that you are much professional in your way. You should have advertised your products or services by the attractive banner, business, leaflet, and brochures to keep you visible in the marketing world. Be aesthetic to your business banner, leaflet, and brochure design as it increases your brand identity in your community.
Define your ideal customer
Your ideal customer is one who is feeling comfortable with your product and service and who is purchasing simultaneously. Try to define your target audience as it will help you to get them connected with you and strengthen the relationship.
Don’t forget to take social media advantage
Social media plays a lot to create brand awareness as well as promoting business brand identity. People are now spending much time on social media. You have a great chance to show yourself others and introduce people with your brand on the social media platform. make it on the way with high visual graphic elements so that it can easily take people’s attention.
Use print advertising
Who doesn’t love receiving presents? Everybody will love it when you are going to make a giveaway event with logo printed pens, USBs, notebooks, and so on. It will make the connection to a deeper level with your potential customers and make them come for the next time.
That’s not the end, branding a business is much tough and takes more effort once you have decided to build it away. Just keep those points in your mind, and try to apply these when you are on the way to building your business brand identity. Try to expert advisors to make things better and easier for you.